We’ve been really busy for the last month or so working to deliver the first campaign for the new Arriva owned Northern franchise. Entitled do something different the campaign challenges the audience to consider doing something different this summer. A series of eye-catching posters and digital ads draw the customer in to a landing page which has over 50 interesting and different things to do by train.
We had great fun researching and checking out quirky and unusual things to do across the north. Some of our favourites include:
Husky trekking in north Yorkshire, a bar that masquerades as a pawn shop in Manchester, the eponymous hidden gem tea shop in Sheffield and a circus skills academy in Newcastle.
Guerilla creative devised the campaign, sourced the content and produced all of the collateral in a relatively short time for what is effectively a new brand. The campaign also utilised e-mail, GDN, search, digital conventional outdoor poster sites.
If you want to Do Something Different with your next campaign drop us a note or pick up the phone – we would love to have a chat.