This month we’ve been very busy putting a smile on the face of shoppers in major supermarkets with Babybel for Comic Relief . Using creative derived from YandR and shopper marketing techniques from CoretoStore, Guerilla delivered a POS and sampling activity at major stores across the UK.
Activity included in-store POS at fixture and city center leafleting and sampling. So put a smile on your face, say cheese and do your bite for charity today!
Happy Red Nose Day everyone!
Size should matter because for today’s Marketing Manager. Smaller, more agile, multi-disciplined creative agencies can offer greater variety, react quicker and deliver outstanding value.
Over 16 years ago, frustrated with big London Agency culture, where client briefs vied for creative attention depending on size of spend, we set up Guerilla Creative a compact and flexible agency with an extended network of freelance talent on tap. At the core of the agency are experienced creatives and strategists delivering the right solution to clients both in terms of creative and deployment without the big price tag. As a client this means you know your brief will get the attention it really deserves.
It works – find out more at online Guerilla Creative
It’s back to school (and back to work) time so while preparing yourself for a new term in the office you need to check you’ve got all of the right tools to help you get results.
Whatever you are aiming for; growing sales, brand awareness, more users, more site visits, internal comms, Guerilla creative can help you by applying a set of fundamental principles to your brief to ensure you get the results you need.
1. Get the core proposition right based on audience insights – Planning
2. Have a great idea and bring it to life for the brand – Creative
3. Work hard to ensure your audience gets the message – Targeting
4. Measure everything to see what works and prove success – Measurement.
Here’s a campaigns for Vouchercodes.co.uk which delivered great sales results because it has a simple core proposition, spot on for the brand, targeted at the right audience and evaluated by a unique response code.
Send us a brief, we’ll do our homework and come back to you with a recommendation, including a budget and creative concepts at no risk or commitment from yourselves.
We just want a chance to come top of the class in your next creative pitch.
Give us a call on 01628 819007 or drop us a note: firstname.lastname@example.org
We have had great fun last month working with the new Thameslink brand style. We have used it to develop a campaign for The key – a smart card that offers rail commuters a speedy and secure alternative to traditional paper season tickets. This is one of the first campaigns to use the new brand styling and we have to say we think it looks rather smart.
If you need someone to take a fresh look at how your brand communicates or just want to breathe new life into your advertising tap our number into your phone, touch base with someone from the Guerilla-Creative team and we are good to go. Next stop some awesome new creative ideas for your brand.
We’ve been really busy for the last month or so working to deliver the first campaign for the new Arriva owned Northern franchise. Entitled do something different the campaign challenges the audience to consider doing something different this summer. A series of eye-catching posters and digital ads draw the customer in to a landing page which has over 50 interesting and different things to do by train.
We had great fun researching and checking out quirky and unusual things to do across the north. Some of our favourites include:
Husky trekking in north Yorkshire, a bar that masquerades as a pawn shop in Manchester, the eponymous hidden gem tea shop in Sheffield and a circus skills academy in Newcastle.
Guerilla creative devised the campaign, sourced the content and produced all of the collateral in a relatively short time for what is effectively a new brand. The campaign also utilised e-mail, GDN, search, digital conventional outdoor poster sites.
If you want to Do Something Different with your next campaign drop us a note or pick up the phone – we would love to have a chat.
As Andy Murray waits for the rain to stop in France so he can play his French open quarterfinal and Wimbledon is so close you can almost hear Sir Cliff singing I thought that this was sufficient a tenuous link to reflect on the content creation service (get it?) that we offer our clients.
Combining journalistic skills with great ideas we provide content for a diverse range of Clients and target audiences including Cook Italian, Thameslink, Ecowater, Northern and Glenryck.
For our transport clients it’s all about journey stimulation with ideas on where to go and what to do and see when you get there. We actually have great fun doing this and often combine desk research with site visits. A great excuse to get out from behind the desk and think laterally about a Clients objective, rubbing shoulders with the target audience experiencing the service for ourselves.
Among other gems we have tried out our circus skills in Shoreditch and found a speak easy hidden behind a launderette in Manchester’s northern quarter. It’s a hard job but someone has to do it.
But it’s not just travel related content, equally fun is dreaming up content for Cook Italian’s authentic range of pasta and tomatoes. Or brain teasers for Glenryck pilchards.
Increasingly integrating content provision with campaign creative is a trend that we see as key to creating appealing interactive campaigns. It also delivers to our core proposition:
To generate great creative ideas tailored to the Clients objectives and audience and have fun doing it.
If you are look for cost effective ways to get more from your next campaign, then give us a call on 01628 819007
We have been busy boys and girls over the last few months launching a new range of water softeners into the UK. If you live anywhere north of Leicester you will think that us southerners are soft enough already. But actually we are hard, well our water is at least. Guerilla have created a web site, a trade launch, trade advertising and PR for the campaign which demonstrates the advantages to the average family of installing a water softener. We really immersed ourselves in this project involving creating a positioning for AEG water softeners and a short film to dramatise the benefits of soft water.
If you feel like putting soft water at the heart of your home – check out their web site aeg-watertreatment.co.uk
If you want a chat with the softies at Guerilla-Creative who created this campaign check out our web site or be even braver and give us a call on 01628-819007