We have been busy boys and girls over the last few months launching a new range of water softeners into the UK. If you live anywhere north of Leicester you will think that us southerners are soft enough already. But actually we are hard, well our water is at least. Guerilla have created a web site, a trade launch, trade advertising and PR for the campaign which demonstrates the advantages to the average family of installing a water softener. We really immersed ourselves in this project involving creating a positioning for AEG water softeners and a short film to dramatise the benefits of soft water.
If you feel like putting soft water at the heart of your home – check out their web site aeg-watertreatment.co.uk
If you want a chat with the softies at Guerilla-Creative who created this campaign check out our web site or be even braver and give us a call on 01628-819007