It’s back to school (and back to work) time so while preparing yourself for a new term in the office you need to check you’ve got all of the right tools to help you get results.
Whatever you are aiming for; growing sales, brand awareness, more users, more site visits, internal comms, Guerilla creative can help you by applying a set of fundamental principles to your brief to ensure you get the results you need.
1. Get the core proposition right based on audience insights – Planning
2. Have a great idea and bring it to life for the brand – Creative
3. Work hard to ensure your audience gets the message – Targeting
4. Measure everything to see what works and prove success – Measurement.
Here’s a campaigns for Vouchercodes.co.uk which delivered great sales results because it has a simple core proposition, spot on for the brand, targeted at the right audience and evaluated by a unique response code.
Send us a brief, we’ll do our homework and come back to you with a recommendation, including a budget and creative concepts at no risk or commitment from yourselves.
We just want a chance to come top of the class in your next creative pitch.
Give us a call on 01628 819007 or drop us a note: email@example.com
We have had great fun last month working with the new Thameslink brand style. We have used it to develop a campaign for The key – a smart card that offers rail commuters a speedy and secure alternative to traditional paper season tickets. This is one of the first campaigns to use the new brand styling and we have to say we think it looks rather smart.
If you need someone to take a fresh look at how your brand communicates or just want to breathe new life into your advertising tap our number into your phone, touch base with someone from the Guerilla-Creative team and we are good to go. Next stop some awesome new creative ideas for your brand.
We’ve been really busy for the last month or so working to deliver the first campaign for the new Arriva owned Northern franchise. Entitled do something different the campaign challenges the audience to consider doing something different this summer. A series of eye-catching posters and digital ads draw the customer in to a landing page which has over 50 interesting and different things to do by train.
We had great fun researching and checking out quirky and unusual things to do across the north. Some of our favourites include:
Husky trekking in north Yorkshire, a bar that masquerades as a pawn shop in Manchester, the eponymous hidden gem tea shop in Sheffield and a circus skills academy in Newcastle.
Guerilla creative devised the campaign, sourced the content and produced all of the collateral in a relatively short time for what is effectively a new brand. The campaign also utilised e-mail, GDN, search, digital conventional outdoor poster sites.
If you want to Do Something Different with your next campaign drop us a note or pick up the phone – we would love to have a chat.
As Andy Murray waits for the rain to stop in France so he can play his French open quarterfinal and Wimbledon is so close you can almost hear Sir Cliff singing I thought that this was sufficient a tenuous link to reflect on the content creation service (get it?) that we offer our clients.
Combining journalistic skills with great ideas we provide content for a diverse range of Clients and target audiences including Cook Italian, Thameslink, Ecowater, Northern and Glenryck.
For our transport clients it’s all about journey stimulation with ideas on where to go and what to do and see when you get there. We actually have great fun doing this and often combine desk research with site visits. A great excuse to get out from behind the desk and think laterally about a Clients objective, rubbing shoulders with the target audience experiencing the service for ourselves.
Among other gems we have tried out our circus skills in Shoreditch and found a speak easy hidden behind a launderette in Manchester’s northern quarter. It’s a hard job but someone has to do it.
But it’s not just travel related content, equally fun is dreaming up content for Cook Italian’s authentic range of pasta and tomatoes. Or brain teasers for Glenryck pilchards.
Increasingly integrating content provision with campaign creative is a trend that we see as key to creating appealing interactive campaigns. It also delivers to our core proposition:
To generate great creative ideas tailored to the Clients objectives and audience and have fun doing it.
If you are look for cost effective ways to get more from your next campaign, then give us a call on 01628 819007
We have been busy boys and girls over the last few months launching a new range of water softeners into the UK. If you live anywhere north of Leicester you will think that us southerners are soft enough already. But actually we are hard, well our water is at least. Guerilla have created a web site, a trade launch, trade advertising and PR for the campaign which demonstrates the advantages to the average family of installing a water softener. We really immersed ourselves in this project involving creating a positioning for AEG water softeners and a short film to dramatise the benefits of soft water.
If you feel like putting soft water at the heart of your home – check out their web site aeg-watertreatment.co.uk
If you want a chat with the softies at Guerilla-Creative who created this campaign check out our web site or be even braver and give us a call on 01628-819007
Who ever said Health and Safety was a boring area?
Well, just about everyone to be honest – but not the good creative folk at camp Guerilla! When First Bus approached us with a brief to communicate the importance of Smith System training principles in their network of UK depots, we buried our cynicism under the patio and got to work. A brainstorm in the darker recesses of the Guerilla underground cellar system gave life to a 1950’s Horror film inspired creative route guaranteed to get some attention among the familiar dull clutter of the typical Depot noticeboard.
Working with the Group Communications and Training teams we used short video sequences and interviews with drivers to highlight specific case studies and linked this via QR codes on the posters to YouTube shorts. Needless to say it’s been a box office hit and the talk of the canteen!
If you would like to add a dash of Guerilla Creative yo your next internal comms project – give is a call on 01628 819 007.
That’s January’s sorted. One twelfth of the year down and Guerilla is off to a flying start.
We decided we’d tell you about the great stuff we’ve been doing most recently, work we are proud of which met the following criteria :
1. Visually different
2. Successful for our clients
3. Value for money
But we had to too much to choose from, so we thought we’d share this UK “first” with you all.
We have just launched UK Rails first “smart wall” – for our friends at Northern Rail.
We provided all the content for the wall including designing Customer Information screens, adapting adverts for the digital format and developed a fab new animation style to introduce the smart wall to customers.
Meet the Northern ticket pal
He’ll help you buy a ticket, plan your route, check out the latest news and weather. Sadly he can’t make you a coffee, but he will tell you if you have time for one before your next train!
Could we help you develop your next creative campaign?
Go on, give the team at Guerilla a call on 01628 819007.
We are hoping it will be a world first so we can top this blog!