Whew, what a year 2015 was for Guerilla! We’ve been so busy that we’ve neglected to blog. Take a look at some of the things that kept us busy…
If you have a project that could benefit from a fresh creative approach, fear not, we are ready and waiting to make your brief one of the highlights of 2016. Give us a call on 01628 819 007 and lets get busy.
Working our socks off
Our friends at First Group UK needed our help to promote bus travel for 16-18 year olds in the Greater Manchester zone with their mobile ticket app. So, as well as using colourful socks as characters, we enlisted the help of internet celebrity and Vine Star Tish Simmonds to help us make the film more entertaining to teenagers, and to spread it across the internet to her millions of followers. Broom, broom!
Time to play as well
Summer seems so long ago! We’ve been working with Northern Rail to promote days out and activities in the North by train via digital media and outdoor advertising. Our year-long campaign has resulted in millions of impressions and record online sales.
Meet Derek. He’s a bit of a nasty character; he hogs seats on the train, leaves litter, and pushes through barriers without paying. Derek was created as part of a series of animated shorts for the UK’s biggest rail operator to show people the effects of fare evasion. Derek is currently sauntering his way through Facebook and Youtube and is nominated for several transport awards.
Ciao! In Italy, food is meant to be celebrated with friends and family. This year, we’ve helped bring people together over authentic Italian cooking and ingredients for our amici over at Cook Italian by building a skyrocketing online Facebook community and getting people social over pasta and pizza. We created fresh (and delicious!) content for our Facebook foodies, including recipe swaps, cooking tips, surveys, and monthly competitions with fantastic prizes, making Cook Italian the fastest growing Italian grocery brand in the UK. With over 45,000 likes we must be doing something pretty fantistico!
We love getting immersed in our clients products, we recently dipped our toes into the world of water softeners producing a short promotional film for a well-known European water softener brand in the UK. Watch this space for the consumer roll out.